Because it looks like a waffle!
Although, I hope your waffles aren't this color . . . . unless they're chocolate. Mmmm.
This pattern is so ridiculously simple that even though I didn't manage to get to the computer and put up the pattern until Christmas Eve (!), you can probably still crank one out as a gift. You gotta love chunky yarn.
yarn: Knitpicks Wool of the Andes Bulky
needles: US size 10.5 circulars/double points
Cast on 60 st. Join for working in the round, being careful not to twist.
k4, p2 for three rounds.
Knit for two rounds.
Repeat these five rounds six times, or until the cowl is as long as you want it.
Bind off loosely enough so that it'll fit over the head of your choosing. This isn't a loose, drapey cowl; it's a unisex, gaiter-type thing, so binding off too tightly could be an issue.